If I allow people to be just okay, or to be mediocre – then what I am saying is I want a company that is just okay. Anyone who knows me will tell you that is not what I am about.” -Bradley J Sugars, Founder, ActionCOACH


Linda, Marcia, Carter, and Jill!

Our team is lead by Sr. Partner at ActionCOACH Globally, Linda Krei. As a Globally Awarded Business Coaching Firm, we have seen our clients grow their businesses and gain a better life (as proven by their results).

We GUARANTEE results and have the client results and success stories to make sure you are in the BEST hands.


  • Is your business generating less cash than you’d like?
  • Are you struggling to recruit, retain & develop the depth of talent needed to build a great company?
  • Are you looking for fast and effective improvements in your business?
  • Are you working longer hours than you’d like?
  • Are your marketing and sales campaigns delivering less than you’d like?

ActionCOACH has been helping people and businesses to work through these kinds of issues for over 15 years. The knowledge and systems developed over that time have brought significant improvements to hundreds of thousands of businesses around the world.

When you’re ready to massively improve your business, your income and your lifestyle, call to arrange a complimentary consultation, and together we’ll explore the possibilities for you and your business.
We’d like to find out more about you, click below for a free strategic business plan with ActionCOACH XL Edge and one of our certified coaches or read more about our lead coaching team here.


Meet Sr. Partner & CEO, Linda Krei

Sr. Partner and CEO, MBA, SPHR, SHRM-SCP

As a certified Business Coach | Executive Coach | Leadership Coach

Coach Linda guides others to find their personal EDGE (Evaluate | Design | Grow | Excel) to become a better version of self in business and in service to others, making work environments and businesses stronger. Linda is a results-oriented, visionary leader with the ability to positively influence organizational culture and facilitate change to achieve bottom-line results with her clients. Linda serves clients to pursue excellence with strategic and people-focused coaching along with process improvement to develop as individual leaders, as talented teams, and in broader organizations. She is a skilled certified Executive Coach and facilitator of various talent development tools to discover and strengthen natural talents with individual leaders and with teams. She has a contagious, positive energy to develop relationships and build confidence in others at all levels within organizations and she is actively involved in the community.


Meet our Business Development Manager, Jill Madsen

Jill, who most recently served as the Development Manager of the Alzheimer’s Association, is now stepping in to assume the duties as Business Development and Marketing Manager. Jill has a Bachelor's Degree in Marketing Management from Bellevue University and was a previous Anytime Fitness Manager here in Sioux City.  

In addition to her professional roles and as an active community member, Jill and her husband Josh keep their young children busy with activities, traveling and community engagement

Meet Coach Carter Krei

Certified Business Coach, MBA

Carter is known as a visionary leader with the ability to positively influence organizational culture and facilitate change to achieve bottom-line results in business organizations. Demonstrating an enthusiasm to help others self-discover their natural talents, Carter encourages development by focusing on maximizing individual strengths using a positive coaching model. His passion to serve and positive energy is contagious and helps ignite a desire and confidence in others to think differently and explore "what might be".

Carter is a certified business coach with ActionCOACH as well as a senior-level Process Excellence Facilitator. Carter is an effective leader skilled in coaching and leading teams to keep pace with accelerated growth. He has experience in human resources, culture transformation, change leadership, leadership coaching, organizational training & development, and customer & quality service.



Meet Coach Marcia

Certified Business Coach

Coach Marcia joined our team as a certified business coach and works with our clients every week. Marcia has guided teams and organizations in achieving their strategic initiatives through team development, process improvement, leadership development, and coaching.

Marcia always establishes an environment of trust with her clients and gains respect by honoring it.

Good enough isn’t... Marcia encourages and works with her clients to take pride in themselves and their business to be the best business owner they can possibly be.